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To Tweet or Not to Tweet

To Tweet or Not to Tweet

Since 2006, Twitter has grown alongside other social media networks and has proven to be a powerful tool to get information out to the world. However, the once-mighty micro-blogging network has been slower to grow its user base and to adapt to the changing landscape of social media today.
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The Basics of Social Media Optimization (SMO)

The Basics of Social Media Optimization (SMO)

Optimize is a big marketing buzzword that is often associated with Search Engine Optimization (SEO). Over the last few years, its younger (and much cooler) cousin, Social Media Optimization (SMO), has proven to be just as important to rank higher and reach more people.
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The Power of User-Generated Content

The Power of User-Generated Content

User-generated content (UGC) has been around the Internet for a long time and it has proven to be a powerful force in the social media world. In this blog post, you will learn how to run a UGC campaign, how to make the most of the content, and what benefits come with it.
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The Voice Search Craze and What it Means for Social Media

The Voice Search Craze and What it Means for Social Media

User-generated content (UGC) has been around the Internet for a long time and it has proven to be a powerful force in the social media world. In this blog post, you will learn how to run a UGC campaign, how to make the most of the content, and what benefits come with it.
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How to Use Instagram Stories for Your Brand the Right Way

How to Use Instagram Stories for Your Brand the Right Way

Voice-controlled personal assistants are making us type less and speak more. When we want to search up popular Italian restaurants, we just have to ask our trusty pals Google Home, Alexa, or Siri. Keep reading to find out how to optimize your social media content for voice search.  
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The Make or Break of Snapchat

The Make or Break of Snapchat

Instagram released Stories in August 2016, and since then, the feature’s popularity has skyrocketed. However, many businesses aren’t harnessing the full power of Instagram Stories. Get ready to learn how to use the feature for your brand the right way.
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Surviving the Changes to Facebook's New News Feed

Surviving the Changes to Facebook's New News Feed

So you’ve been staring at your computer screen for hours, stuck in a content stalemate and searching for something to spice it up? As social media marketers, we’ve all been there. Thankfully for us, there are hundreds of apps out there waiting to create share-worthy...

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Our 2017 Report Card

Facebook's new News Feed is all but removing brands' ability to reach their fans for free. Here are some tactics to stem the tide.
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