Our Blog

What We're Thinking These Days

To Tweet or Not to Tweet

Since 2006, Twitter has grown alongside other social media networks and has proven to be a powerful tool to get information out to the world. However, the once-mighty micro-blogging network has been slower to grow its user base and to adapt to the changing landscape of social media today.

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The Basics of Social Media Optimization (SMO)

Optimize is a big marketing buzzword that is often associated with Search Engine Optimization (SEO). Over the last few years, its younger (and much cooler) cousin, Social Media Optimization (SMO), has proven to be just as important to rank higher and reach more people.

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The Power of User-Generated Content

User-generated content (UGC) has been around the Internet for a long time and it has proven to be a powerful force in the social media world. In this blog post, you will learn how to run a UGC campaign, how to make the most of the content, and what benefits come with it.

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The Voice Search Craze and What it Means for Social Media

Voice-controlled personal assistants are making us type less and speak more. When we want to search up popular Italian restaurants, we just have to ask our trusty pals Google Home, Alexa, or Siri. Keep reading to find out how to optimize your social media content for voice search.  

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How to Use Instagram Stories for Your Brand the Right Way

Instagram released Stories in August 2016, and since then, the feature’s popularity has skyrocketed. However, many businesses aren’t harnessing the full power of Instagram Stories. Get ready to learn how to use the feature for your brand the right way.

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The Make or Break of Snapchat

Since the release of Instagram Stories in August 2016, Snapchat’s popularity has slowly been declining. The once breakout sensation is now facing its’ demise as other social networking apps are taking over. Will this be the make or break of Snapchat?

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Our 2017 Report Card

26.3% follower growth. 43 million brand impressions. Just some of the results we got for our clients. See them all here.

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Beating the Social Advertising Holiday Blues

As your marketing plans begin to turn to the holidays, you may be wanting to add digital and social media into the mix. Certainly, the audience is there. But so, sadly, are increased prices. Here’s everything you need to know about advertising online — without breaking your bank.

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How to Run a Top-Performing Flash Giveaway on Facebook

What do people love? Free stuff. Any experienced community manager worth their salt can tell you flash giveaways are a trusted secret weapon that can drive up engagement and get viral action going on just about any channel. We’ve seen clients grow their account...

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