To Tweet or Not to Tweet

To Tweet or Not to Tweet

Since 2006, Twitter has grown alongside other social media networks and has proven to be a powerful tool to get information out to the world. However, the once-mighty micro-blogging network has been slower to grow its user base and to adapt to the changing landscape...
The Basics of Social Media Optimization (SMO)

The Basics of Social Media Optimization (SMO)

Optimize is a big marketing buzzword that is often associated with Search Engine Optimization (SEO). Over the last few years, its younger (and much cooler) cousin, Social Media Optimization (SMO), has proven to be just as important to rank higher and reach more...
The Power of User-Generated Content

The Power of User-Generated Content

User-generated content (UGC) has been around the Internet for a long time and it has proven to be a powerful force in the social media world. It gives businesses fresh content directly from their target audience – what could be better than that?! It’s important for...
The Voice Search Craze and What it Means for Social Media

The Voice Search Craze and What it Means for Social Media

“OK, Google,”  “Hey Alexa,” “Siri…” These are three phrases that are becoming commonplace in our everyday language. Voice-controlled personal assistants are making us type less and speak more. When we want to search up popular Italian restaurants, we just have to ask...
How to Use Instagram Stories for Your Brand the Right Way

How to Use Instagram Stories for Your Brand the Right Way

Instagram released Stories in August 2016, and since then, the feature’s popularity has skyrocketed. There are currently over 800 million active monthly users on Instagram all with the ability to utilize Instagram Stories. Businesses have recognized the power of...
The Make or Break of Snapchat

The Make or Break of Snapchat

Since the release of Instagram Stories in August 2016, Snapchat’s popularity has slowly been declining. The once breakout sensation is now facing its’ demise as other social networking apps are taking over. However, the young and savvy executives of Snapchat aren’t...