We are pleased to announce the launch of our new engagement and moderation services. Packages are customized to each client’s specific needs to ensure unique, results-oriented solutions that will help grow your online community and build your brand. We understand starting an online community from scratch can seem a bit daunting at first so here are a few tips to consider before getting started.
1. Who are you customers and clients? Hint: The answer is rarely “Everyone!”
How well do you really know your customers and clients? Age, gender, lifestyle, income level and location can seriously influence interests and taste. What is hilarious to a 40-year-old business executive in Atlanta might not make sense to a 22-year-old female university student in Saskatoon. Know your market and familiarize yourself with what is meaningful and relevant to them. You won’t be able to form authentic connections with people if you don’t know them.
2. Who are you?
Are you a little more reserved and refined or boisterous and outspoken? Brands have become personalities unto themselves and your online community must reflect your intrinsic core values or your content won’t translate. It wouldn’t make sense for a brand like Old Spice to start using a serious, formal tone when they’ve gone to great lengths to brand themselves as funny, youthful and a little off-the-wall. Be yourself—but know who that is.
3. What do you want?
It might sound obvious but knowing what you want out of your online community is important to consider before your customers come flocking to you in droves. Everyone has shown up, now what? Having a well-defined strategy with clearly outlined goals is central to increasing engagement and building a strong community. Know what you’re going to do before you do it: it’s guaranteed to save you headaches down the road.
Don’t let time restraints, technical know-how or lack of resources stand in the way of contagious engagement for your brand. Let us take some of the weight off your shoulders with our Fan Engagement and Moderation Outsourcing service plans.