So, last year you set up your Facebook page and Twitter account, and you poked around a little in the social sphere. And you are, well, underwhelmed at best. People don’t seem to be engaging with your brand, it’s taking more time than you expected, and you’re not seeing any bottom-line benefits. Quite frankly, you’re wondering what all the hype about this social media stuff is anyway.
Let us identify what’s going wrong. Our industry-leading Social Audit and Gap Analysis will review all aspects of your digital marketing efforts — from testing your Facebook page security, to testing your content moderators, to analyzing the absolute best time and method of posting content to your online channels. You’ll get a detailed, actionable 20-page report within days.
What We Measure
- Web site social media tools
- Mobile site rendering
- Facebook Page security and brand protection
- Page moderation
- Channel setup
- Brand consistency in design and avatar
- Tab application testing
- Posting tool effectiveness
- Facebook engagement recommendations
- Facebook content virality
- Individual post-type effectiveness
- Best/Worst Posts (over last 12 months)
- Twitter content virality
- Style, syntax, and spelling
- User-Generated content sites (Yelp, etc.)
- Complete list of actionable recommendations
