VANCOUVER — The Wall Centre Hotels, among Canada's top-rated hotel chains, has selected engageQ digital as its social engagement agency. The Sheraton Wall Centre's flagship property, in downtown Vancouver, is a is a 48-storey hotel — the largest hotel west of Toronto. It also holds the Westin Wall Centre YVR hotel near Vancouver International Airport.
As part of our work with the Wall Centre, engageQ is developing a comprehensive Social Engagement Strategy, detailing the company's strategy such as:
- Comprehensive Competitive Review
- Listening Strategy (Proactive Engagement and Prospecting)
- Voice and Tone (Guiding Principles, Owning Fault, and Brand Social Personality)
- Content Strategy (Frequency & Timing, Post Types, Content Mix and Schedule)
- Social Advertising (Channel Recommendations, Setup Approaches, and Recommended Budget Allocation)
- Negative Response Strategy
- Crisis Response Plan
- Influencers Shortlist and Recommendations
engageQ will also begin content marketing, social posts, and a social advertising program on its public channels later this summer.
engageQ digital is one of Canada's top agencies specializing in social engagement, social content marketing, and ROI-based online advertising. Its clients include Oakridge Centre, Pacific Coastal Airlines, the Vancouver Sun Run, ALS Canada, Kildonan Place, Mountain Equipment Coop, and more.
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