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What We're Thinking These Days
To Tweet or Not to Tweet
Since 2006, Twitter has grown alongside other social media networks and has proven to be a powerful tool to get information out to the world. However, the once-mighty micro-blogging network has been slower to grow its user base and to adapt to the changing landscape of social media today.
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The Basics of Social Media Optimization (SMO)
Optimize is a big marketing buzzword that is often associated with Search Engine Optimization (SEO). Over the last few years, its younger (and much cooler) cousin, Social Media Optimization (SMO), has proven to be just as important to rank higher and reach more people.
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The Power of User-Generated Content
User-generated content (UGC) has been around the Internet for a long time and it has proven to be a powerful force in the social media world. In this blog post, you will learn how to run a UGC campaign, how to make the most of the content, and what benefits come with it.
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The Voice Search Craze and What it Means for Social Media
Voice-controlled personal assistants are making us type less and speak more. When we want to search up popular Italian restaurants, we just have to ask our trusty pals Google Home, Alexa, or Siri. Keep reading to find out how to optimize your social media content for voice search.
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How to Use Instagram Stories for Your Brand the Right Way
Instagram released Stories in August 2016, and since then, the feature’s popularity has skyrocketed. However, many businesses aren’t harnessing the full power of Instagram Stories. Get ready to learn how to use the feature for your brand the right way.
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The Make or Break of Snapchat
Since the release of Instagram Stories in August 2016, Snapchat’s popularity has slowly been declining. The once breakout sensation is now facing its’ demise as other social networking apps are taking over. Will this be the make or break of Snapchat?
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Why Live Video Is a Social Media Marketer’s Secret Weapon
The ability to “go live” from wherever, whenever and have your followers engage in real time, has launched a powerful social media tool that every social media marketer should have in their arsenal.
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5 Content Creation Tools Every Social Media Marketer Should Know About
So you’ve been staring at your computer screen for hours, stuck in a content stalemate and searching for something to spice it up? As social media marketers, we’ve all been there. Thankfully for us, there are hundreds of apps out there waiting to create share-worthy...
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Surviving the Changes to Facebook's New News Feed
Facebook's new News Feed is all but removing brands' ability to reach their fans for free. Here are some tactics to stem the tide.
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26.3% follower growth. 43 million brand impressions. Just some of the results we got for our clients. See them all here.
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Beating the Social Advertising Holiday Blues
As your marketing plans begin to turn to the holidays, you may be wanting to add digital and social media into the mix. Certainly, the audience is there. But so, sadly, are increased prices. Here’s everything you need to know about advertising online — without breaking your bank.
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How to Run a Top-Performing Flash Giveaway on Facebook
What do people love? Free stuff. Any experienced community manager worth their salt can tell you flash giveaways are a trusted secret weapon that can drive up engagement and get viral action going on just about any channel. We’ve seen clients grow their account...
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