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Getting to the Top of TikTok's Feed
Social media content managers don’t often get a bypass on the algorithms. A way to jump the queue and guarantee your content will show up. Not organic posts anyway. But every once in a while, the platforms juice their algos in such a way as to give more weight to new...
The Best Digital Marketing Podcasts
Digital marketing and social media management is an always-changing space. Staying on top of developments is critically important. Here are the best podcasts for anyone in the digital marketing space. Today in Digital Marketing with Tod Maffin Listen to a sample...
Five Mistakes Companies Make When Selecting a Digital Agency
It can be hard finding the right digital agency for your company. Here are some things to avoid when you're picking the right partner.
How to Forecast ROI on Facebook Ads
Ever wanted to know if your Facebook ads campaign will make money BEFORE you launch it? Here's how to find out.
To Tweet or Not to Tweet
Since 2006, Twitter has grown alongside other social media networks and has proven to be a powerful tool to get information out to the world. However, the once-mighty micro-blogging network has been slower to grow its user base and to adapt to the changing landscape of social media today.
The Basics of Social Media Optimization (SMO)
Optimize is a big marketing buzzword that is often associated with Search Engine Optimization (SEO). Over the last few years, its younger (and much cooler) cousin, Social Media Optimization (SMO), has proven to be just as important to rank higher and reach more people.
The Power of User-Generated Content
User-generated content (UGC) has been around the Internet for a long time and it has proven to be a powerful force in the social media world. In this blog post, you will learn how to run a UGC campaign, how to make the most of the content, and what benefits come with it.
The Voice Search Craze and What it Means for Social Media
Voice-controlled personal assistants are making us type less and speak more. When we want to search up popular Italian restaurants, we just have to ask our trusty pals Google Home, Alexa, or Siri. Keep reading to find out how to optimize your social media content for voice search.
How to Use Instagram Stories for Your Brand the Right Way
Instagram released Stories in August 2016, and since then, the feature’s popularity has skyrocketed. However, many businesses aren’t harnessing the full power of Instagram Stories. Get ready to learn how to use the feature for your brand the right way.
The Make or Break of Snapchat
Since the release of Instagram Stories in August 2016, Snapchat’s popularity has slowly been declining. The once breakout sensation is now facing its’ demise as other social networking apps are taking over. Will this be the make or break of Snapchat?
Why Live Video Is a Social Media Marketer’s Secret Weapon
The ability to “go live” from wherever, whenever and have your followers engage in real time, has launched a powerful social media tool that every social media marketer should have in their arsenal.
5 Content Creation Tools Every Social Media Marketer Should Know About
So you’ve been staring at your computer screen for hours, stuck in a content stalemate and searching for something to spice it up? As social media marketers, we’ve all been there. Thankfully for us, there are hundreds of apps out there waiting to create share-worthy...