The 102nd Grey Cup Festival

“Quite simply, engageQ blew us away.” — Jamie Pitblado, General Manager

Return on Social Advertising

Social Impressions

People Sent to Ticket Purchase Page

Average Game-Day Response Time (minutes)

“Quite simply, engageQ blew us away. From their initial Digital Marketing Audit to their strategic program of content, engagement, and ROI-based campaigns, engageQ delivered measurable results beyond our already-high expectations.”
Jamie Pitblado

The 102nd Grey Cup Festival

What We Did

Full Digital Audit
To begin, we conducted an extensive review of the Grey Cup's existing social channels, determining the strongest types of content, times of day, and frequency.
Sold Tickets
We delivered nearly 5,000 people to the ticket sales site, fully tracked conversions, and reported ROI (which was more than 3x spend).
Engaged With Fans
We engaged directly with fans on the Grey Cup's social media channels, answered their questions, and gave the Grey Cup team space to do their other work. On game-day, our response time was under four minutes.
Built Fan Database
Using a custom-created Facebook Pick Your Team's Cover Image promotion, we built a fan database of more than 750 people (full names, email addresses, and cities), broken down by team loyalty for future targeting.
Live Social Stream
We developed and moderated a live “social wall” stream for the Grey Cup's web sites and monitors around venues, showing live content coming in from social channels.
Increased Fan Base
Using a combination of branded and sponsored content, we doubled the Grey Cup's Facebook fan base and tripled the number of Twitter followers.
Social Advertising
We deployed a series of conversion-tracked social ads, targeting existing fans and people likely to enjoy the Grey Cup. We managed these campaigns, pausing underperforming ads, and rotating creatives to avoid ad fatigue.
Full Contest Support
We managed more than a dozen different contests and giveaways in the social channels, supported by promoted posts, and tracked each winner's information.

Content and Engagement Examples

Click Each Image to See Closer

Fan Reaction