It Starts With Strategy

Measure Twice, Cut Once.

There are two ways to create contagious engagement: the easy way, and the hard way.

Perhaps you're familiar with the hard way already: Post or tweet something, get disappointed that nobody responds, and swear off social media for life.

Or worse: Spend countless hours and way too much of your budget developing a contest, only to have a small handful of your already-loyal customers participate. So much for growth.

Meet the easy way.
Let us do the legwork for you. We'll create a customized Social Blueprint for your organization's very specific audience segments and objectives. We'll develop a complete editorial calendar, backed by best practices in content effectiveness. Isn't it about time you see results?

What Our Blueprint Contains

While your Blueprint document will be customized to your specific needs, generally speaking these contain the following elements:

  • Past channel performance data and channel grades
  • Comprehensive review of competitors' performance
  • Content mix and “evergreen” content funnel strategy
  • Best practices for post composition and sample high-engagement posts
  • Complete content schedule
  • Advertising recommendations (audience, funnels, retargeting, and strategy)
  • Negative Response Strategy
  • Crisis Response Plan
  • Specific recommendations